Kind: Website, Mobile Web, WAP sites
Production: Vertigo, Appear
Client: RocNation, Random House, Microsoft
Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED.
Fans could go online and decode clues that lead them to locations where the pages from DECODED were hidden. Fans on the ground could use their mobile phones to enter a unique code found on each page - claiming that page in the digital version of the book.
I worked alongside Andrew Allen on the core build and was responsible for the mobile web applications (Decoders) including WAP support of over 150 different kinds of feature phones.
✭ Cannes Lion Integrated :: Titanium
✭ Cannes Lion Integrated :: Grand Prix
✭ Cannes Lion Ambient / Stunts & Live Advertising :: Grand prix
✭ Cannes Lion Integrated led by DM :: Gold
✭ Cannes Lion Cyber :: Silver
✭ D&AD Integrated Branding :: Yellow Pencil
✭ D&AD Innovation in Advertising :: Yellow Pencil
✭ One Show Interactive Integrated Branding :: Gold
✭ One Show Interactive Experiential :: Silver
✭ One Show Innovation :: Gold
✭ One Show Innovative Media :: Gold
✭ Clio Awards Integrated Campaign :: Gold
✭ Clio Awards Content and Contact :: Gold
✭ FWA SOTD