Kind: Event, Microsite, Mobile App
Production: The Science Project
Client: PUMA North America
World Ranking is a platform for PUMA to run their running events. Paired with a mobile application for puma staff members, World Ranking connects runners to each other via a worldwide leader board. The experience was focused on enabling users to easily scrub through thousands of runners and see where they compared to their event, their country and their friends on Facebook.
The site was developed in HTML/CSS to be responsive over mobile Webkit browsers. But most of this build was on the back end. We had a great time figuring out all of the event details with Puma's team: from how many folks we could expect to the average speed of "amateur" runners. We ended up working with a mathematician to develop a formula for figuring out a 100m time as a function of average speed.