Production: Domani Studio
Client: Parlux Fragrances
✭ FWA SOTD
✭ Communication Arts :: Web Pick of the Day
✭ Creativity Magazine :: Pick of the Day
To launch her new fragrance, "Reb'l Fleur", Rihanna and Parlux have released an interactive video that allows fans to explore both sides of RIhanna's personality. By just moving their mouse, users can watch forwards or backwards, slow or at full speed to see Rihanna in a brand new way.
All we knew was that there would be a spot for Rihanna's new fragrance that would be playable forwards and backwards. So this project was all about laser-focus on one goal: enable fullscreen control of video playback direction and speed with only the mouse. A blast.